If you’re someone who keeps an eye on new trends or just loves finding fresh fashion inspiration, this year is already shaping up to be exciting. All across the fashion scene, new designer brands are popping up with bold ideas, creative looks, and a lot of heart. These up-and-comers are starting to grab attention, and for good reason. Curious about who’s on the rise? Learn this here now — these are the designers making waves in 2024.
One name gaining momentum is Diotima, a label by Rachel Scott from Jamaica. Her pieces feel like a mix of cultural roots and modern fashion. Expect crochet, unexpected cuts, and designs that feel fresh but meaningful at the same time. You’ll see her work on influencers and celebs who love something a little different.
Another label worth knowing right now is ERL, led by Eli Russell Linnetz. Based in Venice Beach, California, his style mixes casual comfort with a twist. Some of his pieces take you right back to the '90s with big patterns and puffy jackets but with a fun, modern update. He recently got a lot of attention at fashion weeks, and the buzz keeps growing.
If you’re into color, check out The Garment. Founded by Sophia Roe and Charlotte Eskildsen, this Copenhagen-based brand is focused on clean, soft shapes with a minimalist vibe. There’s something calming about their clothing, and their smart use of earth-toned colors keeps things feeling timeless.
Another standout is Tolu Coker, a British-Nigerian designer who combines fashion with storytelling. Her clothes often touch on themes of identity and heritage but still feel easy to wear. You’ll find denim jackets with hand-painted details, layered prints, and unexpected touches that make each piece feel special.
Finally, keep an eye on Connor Ives. Based in London, he’s known for putting sustainability front and center. Many of his pieces are made from recycled materials, yet they feel fun, wearable, and full of personality. His patchwork-style dresses and bold shapes are turning heads.
These designers prove you don’t need a decades-old fashion house to bring something exciting to the table. Whether you’re updating your wardrobe or just keeping up with what’s current, exploring these names could bring some fresh energy into your style this year.